ALLCITY Network and Big Brothers Big Sisters of America Launch Three-Year Partnership
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ALLCITY Network and Big Brothers Big Sisters of America Launch Three-Year Partnership
A National Partnership With Local Impact
DENVER, COLORADO / ACCESS Newswire / April 23, 2025 / ALLCITY Network, a digital media company reimagining local sports coverage, is proud to announce a three-year partnership with Big Brothers Big Sisters of America (BBBSA), the leading youth mentoring organization in the United States. The partnership officially launches alongside ALLCITY's NFL Draft Week coverage and will connect ALLCITY's audiences and creators with impactful mentorship initiatives in communities across the country.
The collaboration reflects a shared belief in the power of sports and storytelling to inspire, connect, and uplift. As ALLCITY deepens its community ties in cities nationwide, this partnership ensures that purpose remains at the center of its growth.
"At our core, ALLCITY is about building community around a shared love of sports. But we know we can do more to use our platform not only to entertain, but also to make a lasting impact in our communities," said Jon Riskin, VP of Revenue at ALLCITY Network. "Partnering with Big Brothers Big Sisters of America allows us to deepen our local ties while aligning with a mission that resonates with our team, our creators, and our fans."
"Our partnership with ALLCITY Network creates a powerful bridge between sports media and youth mentorship," said BBBSA Chief Marketing Officer Adam Vasallo. "By connecting our mentoring programs with ALLCITY's passionate sports communities, we'll reach more potential mentors and supporters in cities across the country. Together, the unifying power of sports will create more opportunities for young people when they need it most."
Key Aspects of the Partnership
National Scope, Local Activation: BBBSA's nationwide footprint, with local agencies across 5,000 communities, is a perfect match with ALLCITY's local-first sports approach, allowing each ALLCITY market to tailor efforts for maximum community impact.
Multi-Faceted Partnership: ALLCITY will be supporting BBBSA through fundraising, awareness campaigns, employee participation, and unique activations across the country.
NFL Focus: BBBSA and ALLCITY will be emphasizing executions around NFL events and coverage, enhancing BBBSA's existing partnership with the league and ALLCITY's leading NFL shows.
What's Ahead
The partnership will debut during NFL Draft Week with custom content integrations across ALLCITY's city networks: CHGO (Chicago), DLLS (Dallas), DNVR (Denver), PHLY (Philadelphia), and PHNX (Phoenix). The collaboration will continue year-round with a full calendar of activations including content and merchandise collaborations, fundraising drives, and community events.
About Big Brothers Big Sisters of America
Founded in 1904, Big Brothers Big Sisters of America is the largest and most experienced youth mentoring organization in the United States. The mission of Big Brothers Big Sisters of America is to create and support one-to-one mentoring relationships that ignite the power and promise of youth. Big Brothers Big Sisters' evidence-based approach is designed to create positive youth outcomes, including educational success, avoidance of risky behaviors, higher aspirations, greater confidence, and improved relationships. Big Brothers Big Sisters has over 230 local agencies serving more than 5,000 communities across all 50 states. For more information, visit bbbs.org.
About ALLCITY Network
ALLCITY Network is reimagining local sports coverage, delivering daily, team-specific shows available across streaming video, podcast, social, and other digital platforms. Launched in 2019 in Denver, ALLCITY has since expanded to Phoenix, Chicago, Philadelphia, and Dallas, with a portfolio of 35+ daily and weekly shows across the country. Collectively, ALLCITY's channels provide over 7,500 hours of live sports content annually, complemented by local sports news, analysis, and community-driven programming. Beyond media products, ALLCITY connects with fans through Diehard Memberships, original apparel lines and community-driven events. For more information about ALLCITY Network, visit www.allcitynetwork.com.
MEDIA CONTACT
ALLCITY Network
[email protected]
Contact Information
Parker Sperry
VP of Partnership Marketing
[email protected]
303-489-7229
SOURCE: ALLCITY Network
View the original press release on ACCESS Newswire
L.Davis--AMWN