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ADVERTISING AND TERMS OF ADVERTISING SERVICES OF "AMERICAN MARCONI WIRELESS NEWS"
0. Advertising: general information
"AMERICAN MARCONI WIRELESS NEWS" offers advertising opportunities within its digital publication, subject to availability, the agreed campaign specifications and these terms. Services may include display advertising, clearly identified advertising features, sponsored content, video, contextual placements and other expressly agreed formats. Each proposal must identify the services offered, publication channels, campaign period, price and applicable measurement arrangements. Audience estimates and campaign forecasts must be distinguished from contractual commitments. Advertising expenditure does not purchase editorial influence, favorable independent reporting or the suppression of legitimate journalism. The advertising supplier and the client’s contracting party is SCANDIC TRUST GROUP LLC, a limited liability company incorporated under Ukrainian law, registration number 1010351020000018952. SCANDIC ASSETS FZCO provides technical operation and administration within the scope of its appointment. LEGIER Beteiligungs mbH acts as an authorized payment recipient and advertising contact as described in section 8.1. Technical support or receipt of payment does not, by itself, transfer the supplier’s contractual obligations to either company.
Advertising inquiries
Publication contact: [email protected]
0.1. Legal requirements for advertising
Advertising must comply with the laws applicable to its content, audience, distribution and commercial purpose. Campaigns directed at New Jersey must satisfy applicable United States federal law and New Jersey law, including consumer protection, advertising, privacy, intellectual property and sector-specific requirements. Distribution elsewhere may trigger additional requirements in the jurisdictions concerned. The client must identify the advertiser, promoted products or services, intended audience and relevant geographic restrictions, and supply the evidence reasonably necessary to substantiate advertising claims. Each participant remains responsible for obligations imposed directly upon it. Acceptance of advertising does not constitute regulatory approval or an assurance that the advertiser’s wider business complies with every applicable requirement.
Identification of advertising and editorial independence
Advertisements must be recognizable as advertising before readers engage with them. Advertising features, native advertising, sponsored articles and paid recommendations must carry a clear, prominent and contextually appropriate disclosure, such as "Advertisement", "Paid Advertisement" or "Sponsored Advertising Content". A disclosure must appear where readers will notice and understand it, including on a promotional preview and the resulting article where necessary. Commercial intent must not be concealed behind editorial presentation, an ambiguous sponsorship label or information available only after following a link. Required identification must remain effective on mobile devices and in redistributed versions. Affiliate commissions, payments, gifts, employment relationships and other material connections must be disclosed where they could affect the weight readers give an endorsement. These requirements reflect the prohibition of deceptive practices under section 5 of the Federal Trade Commission Act. Independent editorial decisions remain with the publication.
Accuracy, substantiation, testimonials and reviews
Advertising must not mislead through express statements, implied claims, imagery, omissions or its overall presentation. Advertisers must possess appropriate substantiation before publication. Qualifications must be clear and sufficiently prominent and must not contradict the main claim. Testimonials must reflect genuine experience and opinions; exceptional results must not be presented as generally achievable without an adequate explanation of what consumers can ordinarily expect. The Federal Trade Commission’s Rule on the Use of Consumer Reviews and Testimonials, 16 C.F.R. Part 465, prohibits specified practices involving fake reviews and testimonials, sentiment-conditioned incentives, undisclosed insider testimonials, falsely independent review websites, improper review suppression and fake indicators of social media influence. An incentive for an honest review must not depend on the review being favorable, and any material connection must be appropriately disclosed. These terms do not prohibit truthful consumer criticism or require the assignment of intellectual property rights in a review as a condition of purchasing advertising services.
Prices, comparisons and promotional offers
Advertised prices, savings, availability and deadlines must be accurate and supported by evidence. Mandatory charges must not be concealed or introduced through misleading presentation. Any applicable taxes, delivery charges, optional extras and material conditions must be explained at the legally required stage. New Jersey’s general advertising rules, including N.J.A.C. 13:45A-9.1 through 9.7, govern matters such as substantiation, limiting conditions and fictitious price reductions within their scope. Comparisons must identify a fair and verifiable basis and must not misrepresent a competitor’s products or create confusion about affiliation. Advertisements for live-event tickets or short-term lodging must also comply with the Federal Trade Commission’s Rule on Unfair or Deceptive Fees, 16 C.F.R. Part 464, where applicable, including its requirements for prominent total prices and disclosure of permitted exclusions before payment. Promotions, sweepstakes and competitions must state material eligibility conditions, deadlines, prize information and restrictions. A promotion must not constitute an unlawful lottery or falsely imply that a purchase is necessary where a genuine free method of entry is required.
Dignity, discrimination and responsible presentation
Advertising must not promote unlawful discrimination, harassment, violence or exploitation. Housing, employment, credit and other regulated advertisements must comply with the relevant federal civil rights laws and the New Jersey Law Against Discrimination, N.J.S.A. 10:5-1 et seq. Compliance concerns both the advertisement’s wording and the selection or exclusion of its audience. Housing advertisements must not express prohibited preferences or limitations, including through indirect wording or targeting criteria. Employment advertisements covered by New Jersey’s pay transparency law, N.J.S.A. 34:6B-23, must include the required wage or salary information and a general description of benefits and other compensation programs. An advertiser must provide the information required for its particular posting. Automated audience selection does not excuse unlawful discrimination.
Environmental and sustainability claims
Environmental claims must be specific, accurate and supported by evidence appropriate to the claim. Broad claims such as "green", "environmentally friendly", "sustainable" or "carbon neutral" must not create an unsupported impression of overall environmental benefit. Material limitations, relevant lifecycle considerations and reliance on offsets must be explained where necessary to prevent deception. Claims about recyclability, recycled content, compostability, renewable energy or emissions reductions must accurately describe the product, relevant conditions and substantiated benefit. A claim about one component must not misleadingly describe an entire product or business. The Federal Trade Commission’s Guides for the Use of Environmental Marketing Claims, 16 C.F.R. Part 260, provide guidance on applying the Federal Trade Commission Act to these representations; they are interpretive guides rather than a separate environmental certification scheme.
Political advertising and campaign transparency
Political advertising requires identification of the purchaser, person or committee financing the communication, any candidate authorization and the intended electoral jurisdiction. Federal election advertisements must carry the disclaimers required by 52 U.S.C. § 30120 and 11 C.F.R. § 110.11 where those provisions apply. Required internet disclaimers must meet the applicable visibility, readability and audio or video requirements; an adapted disclaimer may be used only when its legal conditions are satisfied. New Jersey political communications must comply with the applicable requirements of the New Jersey Campaign Contributions and Expenditures Reporting Act and N.J.A.C. 19:25-13, including required "paid for by" identification. Campaign finance, coordination, reporting and foreign-national restrictions must be observed. A commercial advertising arrangement must not disguise a prohibited contribution or expenditure. Payment for political advertising does not confer editorial endorsement or control over independent reporting.
Children and young people
Advertising must take account of children’s age, understanding and vulnerability and must not use deceptive presentation to exploit their inexperience. Age-restricted campaigns require appropriate placement and audience controls. Where the Children’s Online Privacy Protection Act and 16 C.F.R. Part 312 apply, collection, use and disclosure of personal information from children under 13 must satisfy the applicable notice, parental consent, security and retention requirements. The amended rule requires separate verifiable parental consent for disclosures to third parties unless the disclosure is integral to the requested service. Under the New Jersey Data Privacy Law, covered controllers must obtain consent for targeted advertising, sale of personal data or qualifying significant-decision profiling when they know, or willfully disregard, that a consumer is at least 13 but under 17. Consent does not override New Jersey’s separate prohibition on selling sensitive data, which includes personal data collected from a known child.
Food, alcohol, tobacco, vaping and cannabis
Food, dietary supplement and health-related advertising must comply with applicable federal labeling and advertising requirements. Claims about health benefits, disease treatment or product safety require appropriate scientific substantiation and any legally required authorization or disclosure. Alcohol, tobacco and vaping campaigns must satisfy applicable licensing, age restrictions, warnings and advertising limitations; they must not encourage unlawful sales or target audiences prohibited by law. Tobacco products, including covered electronic nicotine products, may not lawfully be sold to persons under 21. Cannabis advertising requires a separate assessment of the product, advertiser, licensing status, audience and intended distribution. New Jersey cannabis campaigns must satisfy the applicable requirements of N.J.A.C. 17:30-17, including audience restrictions, required warnings and prohibitions on advertising designed to appeal to minors. State authorization must not be presented as establishing unrestricted federal legality or permission to advertise or supply products in other jurisdictions.
Gambling, medicines and financial advertising
Gambling advertisements may be accepted only for activities lawfully offered to the intended audience and territory. Applicable New Jersey licensing, age, location, responsible gambling and promotional disclosure requirements must be met. A promotion must not describe gambling as "risk-free" where the consumer can lose money or must satisfy undisclosed material conditions. Prescription drug advertising must comply with the Federal Food, Drug, and Cosmetic Act and applicable Food and Drug Administration rules, including truthful presentation, appropriate risk information and fair balance between benefits and risks. Health claims require substantiation relevant to the advertised product and claimed result. Financial, investment, lending, insurance and digital-asset advertising must comply with the federal and state requirements applicable to the product, activity and advertiser. Required licenses, registrations and disclosures must be established before publication; registration must not be presented as governmental endorsement. Where section 17(b) of the Securities Act of 1933, 15 U.S.C. § 77q(b), applies to a paid securities promotion, the required compensation disclosures must identify the source, nature and amount of consideration received or expected. A general advertising label or "not investment advice" statement does not replace those disclosures or excuse misleading claims.
Personal information, advertising technology and targeting
Cookies, pixels, audience lists, device identifiers and similar technologies must be used transparently and in compliance with applicable privacy and communications laws. Where the New Jersey Data Privacy Law applies, campaigns must respect consumer rights to opt out of targeted advertising, personal-data sales and qualifying profiling, including qualifying universal opt-out mechanisms. Statutory distinctions between contextual advertising, cross-site targeting and processing solely for measurement must be observed. New Jersey’s prohibition on selling sensitive data applies regardless of the number of consumers whose information an individual or entity processes, within the law’s scope and exceptions. Customer matching, retargeting and audience enrichment must not circumvent that prohibition or valid privacy choices. Necessary consent must be specific, informed and freely given; acceptance of general advertising terms does not supply readers’ consent. The parties must document their actual controller and processor responsibilities, authorized purposes, recipients and safeguards before exchanging personal data. Campaign reports must not disclose identifiable reader information unless the disclosure is separately lawful and necessary.
Electronic direct marketing
Commercial email must comply with the CAN-SPAM Act, including accurate sender information, nondeceptive subject lines, required identification, a valid postal address and an effective unsubscribe mechanism. Opt-out requests must be honored within ten business days, and the mechanism must remain operational for at least 30 days after the message is sent. The requirements also apply to commercial email addressed to businesses. An unsubscribe request must not attract a charge or unnecessary identification requirements. Advertising calls and text messages must satisfy the Telephone Consumer Protection Act, applicable Federal Communications Commission rules and relevant state requirements, including consent, do-not-call and revocation obligations where applicable. Permission to send email does not establish permission to make marketing calls or send marketing texts. Outsourcing distribution does not eliminate the responsibilities of the advertiser or sender.
Artificial intelligence and synthetic content
AI-assisted advertising remains subject to the requirements governing truthful claims, substantiation, commercial identification, intellectual property and privacy. Fabricated customer experiences, invented expert qualifications, deceptive impersonations and false endorsements are prohibited. Synthetic images, voices or performances must not misleadingly imply that an identifiable person used, recommended or authorized a product. Where artificial generation or material alteration would otherwise mislead the audience about a material fact, an effective disclosure must accompany the content. Clearly identified fictional dramatizations must not be presented as genuine customer testimony. The client must hold the rights or other lawful basis required for supplied content, and neither party may use an automated tool to conceal unlawful targeting, fabricate campaign performance or circumvent protective settings.
0.2. Legal framework and relevant case law
The following legislation and regulatory instruments are relevant according to the service, advertiser, audience, transaction and statutory scope:
- The Federal Trade Commission Act, particularly 15 U.S.C. §§ 45 and 52, concerning unfair or deceptive practices and specified false advertising.
- The New Jersey Consumer Fraud Act, N.J.S.A. 56:8-1 et seq., and the general advertising rules in N.J.A.C. 13:45A-9.1 through 9.7.
- The Lanham Act, particularly 15 U.S.C. § 1125(a), concerning false advertising, misleading representations and false indications of affiliation or endorsement.
- The Federal Trade Commission’s Rule on the Use of Consumer Reviews and Testimonials, 16 C.F.R. Part 465, and the Consumer Review Fairness Act, 15 U.S.C. § 45b.
- The Rule on Unfair or Deceptive Fees, 16 C.F.R. Part 464, within its scope concerning live-event tickets and short-term lodging.
- The New Jersey Truth-in-Consumer Contract, Warranty and Notice Act, N.J.S.A. 56:12-14 et seq., and applicable New Jersey contract law.
- The Electronic Signatures in Global and National Commerce Act, 15 U.S.C. § 7001 et seq., and the New Jersey Uniform Electronic Transactions Act, N.J.S.A. 12A:12-1 et seq.
- The Restore Online Shoppers’ Confidence Act, particularly 15 U.S.C. § 8403, and the Federal Trade Commission’s Cooling-Off Rule, 16 C.F.R. Part 429, where their respective conditions apply.
- The New Jersey Data Privacy Law, N.J.S.A. 56:8-166.4 et seq., as amended, including applicable provisions of P.L. 2026, c.25 concerning sensitive data.
- The Children’s Online Privacy Protection Act, 15 U.S.C. §§ 6501–6506, and the Children’s Online Privacy Protection Rule, 16 C.F.R. Part 312.
- The CAN-SPAM Act, 15 U.S.C. § 7701 et seq., the Telephone Consumer Protection Act, 47 U.S.C. § 227, and applicable implementing rules.
- The Copyright Act, 17 U.S.C. § 101 et seq., federal trademark law and applicable New Jersey law governing confidentiality, defamation, privacy and commercial appropriation of identity.
- The New Jersey Law Against Discrimination, N.J.S.A. 10:5-1 et seq., the federal Fair Housing Act, applicable federal employment and credit discrimination laws, and New Jersey’s pay transparency requirements in N.J.S.A. 34:6B-23.
- The Federal Election Campaign Act and applicable Federal Election Commission regulations, together with the New Jersey Campaign Contributions and Expenditures Reporting Act and applicable Election Law Enforcement Commission rules.
- The Federal Food, Drug, and Cosmetic Act, the Securities Act of 1933 and the other federal and New Jersey laws governing the particular regulated product, service or financial activity advertised.
The Federal Trade Commission’s Guides Concerning the Use of Endorsements and Testimonials in Advertising, 16 C.F.R. Part 255, its Green Guides, 16 C.F.R. Part 260, and its guidance on native advertising explain the application of relevant legal principles. These guides must be distinguished from independently enforceable statutes and trade regulation rules. Industry standards apply contractually only where identified and incorporated; reference to a standard does not imply government approval.
Relevant judicial decisions include:
- Wollen v. Gulf Stream Restoration and Cleaning, LLC, 468 N.J. Super. 483 (App. Div. 2021), concerning adequate notice and assent to terms presented through an online contracting process.
- Wasserman’s Inc. v. Township of Middletown, 137 N.J. 238 (1994), concerning the reasonableness of stipulated damages and the distinction between enforceable compensation provisions and penalties.
- Spade v. Select Comfort Corp., 232 N.J. 504 (2018), concerning prohibited consumer contract language and the harm necessary to qualify as an aggrieved consumer under the New Jersey Truth-in-Consumer Contract, Warranty and Notice Act.
- POM Wonderful LLC v. Coca-Cola Co., 573 U.S. 102 (2014), holding that the Federal Food, Drug, and Cosmetic Act did not preclude the competitor’s Lanham Act challenge to allegedly misleading food and beverage labeling.
- Federal Trade Commission v. Wyndham Worldwide Corp., 799 F.3d 236 (3d Cir. 2015), confirming the Federal Trade Commission’s authority to challenge qualifying unfair data-security practices under section 5 of the Federal Trade Commission Act.
The application of each decision depends on its holding, the relevant facts and the legal issue presented. These terms do not convert a decision addressing a particular statute or transaction into a universal rule for every advertisement.
1. Orders and formation of the contract
An advertising inquiry does not itself create a payment obligation. Before acceptance, the client must receive the supplier’s identity, campaign specifications, price and currency, applicable taxes and mandatory charges, payment schedule, duration, cancellation arrangements and these terms in a form that can be retained. The order must identify whether an agency acts as principal or as an authorized representative of a named client. A contract arises when the supplier accepts the client’s order or the client accepts a definite offer in the manner specified. An automated acknowledgment is not acceptance unless expressly identified as such. Online terms must be presented with reasonably conspicuous notice and an effective opportunity to review them before assent. Merely visiting a webpage does not establish agreement to purchase advertising. Electronic records and signatures may establish an agreement when applicable legal requirements are satisfied.
2. Advertising placement and publication dates
The accepted order determines the publication channel, placement, format, dimensions, targeting, dates, duration and any guaranteed delivery volume. Rotating advertisements may appear alongside other advertisers according to the agreed arrangements. Exclusivity, fixed positioning, specified surrounding content or guaranteed visibility must be expressly agreed. The supplier must not substitute a different publication, materially different audience, format or campaign period without agreement where the change affects the promised service. Minor technical adjustments are permitted only insofar as they preserve the agreed substance and presentation. The client must identify time-sensitive events before acceptance, and any essential publication date must be recorded. A later placement is not necessarily an adequate remedy for an advertisement whose commercial purpose depended on a particular date.
3. Refusal, suspension or termination of publication
Before contracting, the supplier may decline advertising on lawful grounds, including unavailable inventory or incompatibility with its advertising standards. After acceptance, suspension or removal requires a reasonable contractual or legal basis, such as unlawful content, substantiated infringement, a material security risk, a binding governmental requirement or material breach. Where practicable, the supplier will explain the issue and allow a reasonable opportunity to correct it. Immediate action may be taken where necessary to prevent harm or comply with law. Measures must be proportionate to the affected material and circumstances. Suspension does not automatically entitle the supplier to retain the entire campaign price. Charges for completed work, legally recoverable losses and refunds for undelivered services must be assessed separately. The supplier remains responsible for remedies arising from its own breach.
4. Delivery of advertising materials
The client must supply complete materials, destination links, required disclosures and supporting documentation by the agreed deadline and in the agreed format. Materials must be free from malicious code, unauthorized tracking, deceptive controls and undisclosed redirections. The supplier must communicate relevant technical requirements before the submission deadline. Material changes to wording, claims or visual meaning require the client’s approval, except where immediate restriction or removal is justified under section 3. Additional design, conversion or correction work is chargeable only where its scope and price have been agreed. Approval of a proof does not excuse an error subsequently introduced by the supplier. Clients should retain their own copies. Requests for the return of physical originals should be made within ten days after the final placement; that administrative period does not extinguish ownership, statutory rights or an otherwise valid claim.
5. Defective performance and complaints
The supplier must perform the agreed service with reasonable care and deliver the contractual specifications. Clients should report missing, incorrect or defective placements promptly so that effective correction remains possible. A complaint is not automatically barred because it is made after the campaign ends or after the final report. Depending on the defect and applicable law, remedies may include correction, replacement delivery, an appropriate refund, termination of the affected service or recoverable damages. Replacement delivery must address the actual failure and must not be imposed where it would defeat the campaign’s agreed purpose. The supplier will explain the proposed remedy and relevant calculation. Complaint handling does not shorten an applicable limitation period or require the client to waive statutory remedies. Where the New Jersey Consumer Fraud Act applies, the rights associated with an unlawful practice and resulting ascertainable loss remain available, including statutory damages and fees when their legal conditions are satisfied.
6. Rights in materials and third-party claims
The client must hold the rights, permissions or other lawful basis necessary for supplied text, images, recordings, trademarks, personal information and other material. The client grants the supplier a nonexclusive license limited to producing, technically adapting, delivering and reporting on the agreed campaign. Appointed technical providers may exercise those rights only as necessary for their authorized functions. Ownership does not transfer merely because material is submitted or an invoice is paid. Rights in commissioned work must be addressed expressly; any copyright assignment or work-made-for-hire arrangement must satisfy applicable federal requirements. Unrelated reuse, resale or use in another advertiser’s campaign requires a separate lawful basis. Responsibility for third-party claims depends on breach, causation, applicable defenses and governing law. These terms do not impose an unlimited indemnity for every allegation or for the supplier’s own wrongdoing. Neither party may admit liability or settle a claim on the other’s behalf without authority.
7. Liability and expected campaign results
The supplier is responsible for its contractual obligations and legally attributable acts and omissions. Unless expressly promised, a campaign does not guarantee sales, inquiries, profit, search rankings or a particular return on investment. This qualification does not reduce a commitment concerning placement, duration, audience criteria, valid impressions or other defined deliverables. These terms do not exclude liability for fraud, intentional misconduct, gross negligence or liability that cannot lawfully be excluded. They do not impose a general damages cap or a blanket exclusion of consequential losses. Any separately negotiated limitation must be clearly incorporated and enforceable under applicable law. For New Jersey consumers, no provision waives rights under the Consumer Fraud Act or the Truth-in-Consumer Contract, Warranty and Notice Act. The publisher protection stated in N.J.S.A. 56:8-2 applies only when its statutory conditions are met; it does not create a general exemption for the supplier’s own advertising representations or contractual performance. Use of a technical provider does not automatically release the supplier from responsibility.
8. Price, advance payment and campaign cancellation
The agreed price and payment schedule must be disclosed before formation of the contract. Unless otherwise agreed, payment is due in advance by the date stated in the accepted offer and corresponding invoice. Design, production, targeting, measurement and other additional services require an agreed charging basis. A request to cancel or reduce a campaign will be assessed under the agreed arrangements and applicable law. Any stipulated cancellation charge must be enforceable compensation rather than a penalty. Where damages are calculated by reference to actual loss, saved costs, replacement bookings and reasonable mitigation must be taken into account. Cancellation does not automatically accelerate every remaining payment or make the entire price nonrefundable. If the supplier cancels without a contractual or legal entitlement, the client retains the remedies arising from that breach. A refund owed for undelivered services must not be replaced with advertising credit without the client’s agreement.
8.1. Authorized payment recipient
Advertising payments may be collected on the supplier’s behalf by:
LEGIER Beteiligungs mbH
Kurfürstendamm 14
10719 Berlin
Federal Republic of Germany
Commercial register: HRB 57837
Registration court: Amtsgericht Charlottenburg, Berlin
VAT identification number: DE413445833
Email: [email protected]
Payment to an account identified in a valid invoice as an authorized collection account discharges the corresponding payment obligation to SCANDIC TRUST GROUP LLC to the extent received. The invoice must accurately identify the supplier and the capacity in which payment is collected. The collection address does not itself determine tax treatment, governing law or the supplier’s place of establishment. Responsibility for the advertising service and any refund owed by the supplier remains with the supplier. Changes to payment instructions must be communicated through an authenticated channel.
9. Late payment
If an undisputed amount is overdue, the supplier may issue a reminder and, after reasonable notice, suspend the affected service to the extent justified. Interest, late fees and collection charges require a valid contractual or statutory basis and must comply with applicable limits. These terms do not establish an automatic annual interest rate, a foreign statutory base rate or a fixed collection fee. Any agreed rate and calculation method must be disclosed before the obligation arises. Attorney’s fees and collection expenses are recoverable only where authorized by an enforceable agreement, statute or court order. Charges must not be duplicated or imposed as an unlawful penalty. A good-faith billing dispute does not excuse payment of an unrelated undisputed amount, and the supplier must reasonably consider supporting evidence before treating a disputed charge as established.
10. Exceptional events affecting performance
A party may rely on this section only where an event beyond its reasonable control prevents the affected performance despite reasonable preventive and mitigating measures. The party must notify the other promptly, explain the effect on the campaign and take reasonable steps to limit disruption. Relief is confined to the obligations and period actually affected. Increased expense, reduced profitability, ordinary staffing difficulties or an unexplained subcontractor failure do not automatically qualify. Cyber incidents and outages must be assessed in light of the circumstances and precautions reasonably required. Materially different substitute performance requires agreement. If disruption defeats an essential campaign purpose or prevents delivery within the agreed period, the client may terminate the affected undelivered portion and receive the refund due, subject to lawful accounting for completed services. This section does not excuse an earlier breach, eliminate an accrued refund obligation or automatically exclude damages. Any separate claim of impossibility, impracticability or frustration is governed by applicable New Jersey law.
11. Applicable version and changes to these terms
The version properly incorporated when the contract is formed governs that contract. Publishing revised terms does not retrospectively amend an accepted campaign. Changes to an existing agreement require the parties’ agreement unless an enforceable contractual provision or applicable law permits the particular change. Material amendments must be explained in a form the client can retain, including their effect and proposed commencement. Silence or continued access to a public webpage does not, by itself, establish assent to a new price, additional charge or reduced service. Mandatory legal changes apply according to their own provisions. A change necessary to prevent unlawful advertising does not automatically authorize retention of payment for services that will not be delivered.
12. Cancellation rights
Cancellation rights depend on the transaction, the client’s status, any applicable statute and the accepted order. These terms do not create a general fourteen-day cooling-off period for online advertising purchases. An ordinary contract concluded entirely online is outside the Federal Trade Commission’s Cooling-Off Rule, and a purchase for business advertising does not acquire a personal-use cancellation right merely because an individual placed the order. Contractual cancellation arrangements and remedies for defective performance remain available. The beginning of design work or publication does not, by itself, eliminate a refund or cancellation right that otherwise exists.
Transactions covered by the Cooling-Off Rule
Where a transaction actually falls within 16 C.F.R. Part 429, the supplier must provide the prescribed notices and cancellation documents and honor the applicable right to cancel until midnight of the third business day. The rule’s coverage, exclusions and method of calculating business days must be observed. Following a valid cancellation, the supplier must comply with the rule’s refund and related obligations, including the applicable ten-business-day deadline. A contractual statement that payment is nonrefundable cannot override those rights. Any additional cancellation protection provided by applicable state law remains effective.
Recurring campaigns and automatic renewal
A campaign does not renew automatically unless the renewal arrangement was clearly disclosed and validly accepted. The order must state the renewal period, recurring price or calculation method, charging frequency and cancellation procedure. Where the Restore Online Shoppers’ Confidence Act applies, material terms must be disclosed before obtaining billing information, express informed consent must be obtained before charging, and a simple mechanism must be available to stop recurring charges. Cancellation must not be obstructed through misleading interfaces, undisclosed conditions or demands unrelated to identifying the relevant order. Cancellation of future renewals and entitlement to a refund for an existing period are separate matters and must be explained accurately.
How to cancel
A client may send a clear cancellation request to [email protected] or to the supplier’s correspondence address in section 13. The request should identify the client and campaign sufficiently to locate the order; an order reference is helpful but is not mandatory where the contract can otherwise be identified. No particular form is required under these terms. Any additional method permitted by applicable law remains available. The supplier will confirm the scope of cancellation and explain any amount still due or refundable. A refund must be made without unreasonable delay and within any applicable statutory deadline. A lawful deduction must be itemized. Collection of the original payment by an authorized recipient does not transfer or postpone the supplier’s refund obligation.
13. Addresses and contact details
The advertising supplier and contracting party may be contacted at its operational and correspondence address:
SCANDIC TRUST GROUP LLC
IQ Business Centre
Bolsunovska Street 13–15
01014 Kyiv / Ukraine
Email: [email protected]
Legal form: limited liability company incorporated under Ukrainian law
Registration number: 1010351020000018952
Contractual notices, complaints and refund requests may be addressed to the supplier using these details. "AMERICAN MARCONI WIRELESS NEWS" is the publication title under which the services are offered; the contracting entity is SCANDIC TRUST GROUP LLC.
Registered office and company address
SCANDIC TRUST GROUP LLC
Oksamytova Street 1-b, Office 30
Sofiivska Borshchahivka
Kyiv Region - 08147 / Ukraine
Technical operation and administration
SCANDIC ASSETS FZCO
Dubai Silicon Oasis DDP
Building A1/A2
Dubai - 342001 / United Arab Emirates
Telephone: +971 54 221 5217
Technical operation and administration are provided within the scope of appointment. These functions do not, by themselves, make SCANDIC ASSETS FZCO the advertising supplier or transfer the client’s contract to that company. Special legal requirements for service of proceedings remain unaffected by the correspondence arrangements above.
14. Backups and retention of information
Campaign materials, correspondence, delivery records and accounting information will be retained only for purposes and periods reasonably necessary for performance, administration, legal compliance and the establishment, exercise or defense of claims. Routine administrative personal information will ordinarily be deleted or anonymized when no longer needed and no later than twelve months after campaign completion and final settlement, unless a longer period is justified by a specific legal obligation, unresolved dispute or other documented lawful necessity. This is not a universal retention period for tax, accounting, consent or evidentiary records. Backups must have appropriate security, restricted use and a defined deletion or overwrite cycle. Restoring a backup does not authorize unrelated republication or disregard of an applicable deletion restriction. External processing and international access must comply with applicable privacy obligations and the agreed allocation of responsibilities. Further information is provided in the Privacy Policy.
15. Technical systems and security commitments
The supplier must maintain reasonable technical and organizational safeguards appropriate to the service and relevant risks. Measures may include access controls, secure transmission, vulnerability management, backups and incident response. No system is represented as immune from interruption or attack. Any expressly agreed security product, hosting requirement, certification or assurance level must be accurately identified and supported by evidence covering the relevant service and configuration. Certification of an individual product must not be presented as certification of the entire publication or advertising environment. An agreed security requirement may not be silently replaced by a lower specification. Advertisers must not introduce unauthorized scripts, hidden data collection or insecure destination pages. Security incidents must be addressed promptly, and notifications must be made when required by applicable law, including N.J.S.A. 56:8-163 where relevant, or by the contract.
16. Measurement, reach and assessment of results
Campaign measurement must distinguish the following concepts:
- Page impressions: recorded displays of webpages under the stated methodology; a page impression does not establish that a particular advertisement was displayed.
- Advertising impressions: recorded displays of the advertisement under the agreed delivery and counting rules.
- Viewable impressions: impressions meeting expressly identified visibility criteria and measurement requirements.
- Unique visitors or reach: estimates produced by the stated methodology; a device, browser or identifier does not necessarily correspond to one individual.
- Clicks and interactions: measured events whose definition, filtering and attribution must be explained where they affect reporting or payment.
- Conversions: defined outcomes attributed under the agreed methodology and attribution period, subject to the limitations of the available evidence.
The order must identify the metrics determining delivery and invoicing, the measurement system and material limitations. CPM means the price per 1,000 valid advertising impressions under the agreed methodology; page impressions must not be substituted without express agreement. Identified invalid or fraudulent traffic must not be billed as valid delivery. Differences caused by privacy choices, advertising blockers, device settings or measurement methods require reasonable assessment and do not automatically defeat a billing challenge. Estimated reach must not be described as independently audited unless that claim is supported. Seasonal changes or fluctuating news interest do not release the supplier from a guaranteed delivery commitment.
17. Orders and prices
Advertising orders concern the digital publication "AMERICAN MARCONI WIRELESS NEWS" unless additional publications or channels are expressly identified in the accepted order. The minimum order value for business and professional clients is EUR 5,500, excluding applicable transaction taxes. Business prices in sections 17 to 20 are stated in euros and exclude taxes unless the offer expressly provides otherwise. Applicable sales, use, value-added or other transaction taxes depend on the service, jurisdiction, transaction and parties’ status; the location of a payment recipient does not automatically establish the tax treatment. Any payment in another currency requires an agreed conversion method and disclosure of charges imposed by the supplier. A client purchasing for personal purposes must receive a clear final-price quotation identifying applicable taxes and mandatory charges before acceptance. Contextual targeting, search optimization, remarketing and behavioral targeting must be expressly described and performed lawfully. An unavailable or unlawful targeting method does not establish delivery of the agreed service.
18. Premium placements and special advertising formats
Subject to availability and the accepted campaign specifications, options may include:
- Rotating placements within relevant subject areas, including business, automotive, information technology and telecommunications.
- Rotation across additional publications or websites expressly named in the order.
- An additional reminder button measuring 160 × 50 pixels at a CPM of EUR 5, excluding applicable taxes for business and professional orders.
- Combinations of formats and placements under an individual proposal.
- Display advertising, Medium Rectangle placements and video, subject to agreed dimensions, functionality and technical requirements.
The offer must identify the inventory, campaign duration, targeting criteria, measurement basis and compatibility requirements. Exclusivity or continuous visibility across every device is promised only where expressly agreed. Any such commitment forms part of the supplier’s binding obligations. A format name or general reference to an industry specification does not replace a clear description of the actual deliverable.
19. Annual volume discounts
The following discounts apply to one client’s total eligible advertising order value within the same calendar year, calculated before the annual discount and excluding taxes:
- From EUR 15,000: 2.5%.
- From EUR 50,000: 5%.
- From EUR 100,000: 10%.
- From EUR 150,000: 15%.
- From EUR 250,000: 20%.
- From EUR 500,000: 25%.
The rate for the highest attained band applies to the entire eligible annual volume; the percentages are not cumulative. Service exclusions or additional eligibility conditions must be disclosed and agreed before the affected order is accepted. Final reconciliation must account for discounts already credited, cancellations and refunds, with sufficient information to verify the calculation. If an advance discount depends on a binding annual commitment, a shortfall adjustment requires a previously agreed lawful mechanism and must be confined to the difference between the discount granted and the discount earned. No adverse adjustment may be imposed to the extent the supplier caused the shortfall. Reconciliation must not penalize the lawful exercise of statutory rights.
20. Campaign reporting, invoicing and agency commission
Usage-based invoicing must be supported by a campaign report applying the agreed metrics. The client may request an explanation of discrepancies and submit relevant evidence from another measurement system. The supplier’s report is evidence of performance, not conclusive proof that cannot be challenged. Prompt reporting assists correction, but a claim does not lapse merely because it is raised after final reporting. For an order introduced through an advertising agency, the agency commission is 10% of the invoiced advertising service price after agreed discounts and before taxes, unless another basis is expressly agreed. The proposal must identify the entitled agency and explain settlement. The same commission or discount must not be counted twice on the same basis. An agency must identify whether it contracts in its own name or for a named principal and comply with applicable duties concerning authority, conflicts of interest and commission disclosure.
21. Advertising formats
Depending on availability, compatibility and the agreed service, the following formats may be offered:
- Rotating horizontal display advertising, including Full Banner.
- Superbanner.
- Layered formats and interactive HTML5 advertising.
- Pop-up and pop-under formats where lawful and supported by the relevant browser.
- Content Ads placed near editorial material with clear advertising identification.
- Vertical display formats, including Skyscraper.
- Advertising information strips, including Newsticker formats.
- Advertising bars, including Ad Bars.
- Expandable corner formats, including Page Peel.
- Interstitial and Superstitial formats.
- Video and other expressly agreed multimedia formats.
Presentation must respect privacy choices, applicable protections for minors and reasonable user control. Deceptive buttons, false system warnings, undisclosed charges and circumvention of browser security are prohibited. Advertisements must not create unjustified obstacles to closing a promotional overlay or accessing clearly identified controls. Design and delivery must address applicable accessibility requirements and any agreed accessibility specifications. Essential disclosures must remain understandable and usable and must not depend solely on an inaccessible animation, audio track or interaction.
22. Clients, businesses and consumers
A client is the person or organization entering into the advertising contract. Business and professional orders are purchases made for commercial or professional purposes. Whether a purchaser qualifies for a particular consumer protection depends on that law’s definitions and the actual transaction. Personal or household purchases must not be relabeled as business transactions merely through an invoice heading or standard declaration. Conversely, an individual purchasing advertising for a business does not automatically acquire every protection applicable to personal purchases. The New Jersey Consumer Fraud Act is not categorically unavailable merely because a purchaser is a business; its application depends on the nature of the transaction and the governing legal principles. These terms do not require a client to waive a status or protection conferred by law.
23. Attachments and contractual documentation
Campaign specifications, schedules, artwork approvals, price lists, technical requirements and data-processing arrangements form part of the contract only where properly identified and incorporated. Material documents must be accessible before acceptance and supplied or confirmed in a retainable form where required. Individually agreed campaign provisions take precedence over inconsistent standard provisions, subject to mandatory law. An attachment must not conceal a charge, materially reduce a disclosed deliverable or introduce an unexpected restriction without adequate notice and assent. A document supplied after formation does not automatically amend the agreement. Operational correspondence may clarify performance without altering the agreed commercial substance. The parties must identify which approved version of creative material and which campaign specifications govern delivery.
24. Contracting parties and allocation of responsibilities
The advertising contract is between the identified client and SCANDIC TRUST GROUP LLC. SCANDIC ASSETS FZCO performs appointed technical functions, and LEGIER Beteiligungs mbH receives authorized payments and handles advertising inquiries within its authority. Each company remains responsible for obligations arising from its own activities and undertakings. Delegation does not itself release the supplier from its contract. Substitution of another contracting party requires the legal steps and any consent necessary for an effective transfer of obligations; it must not be achieved merely by changing an invoice heading or website notice. An assignment must comply with applicable law and must not unlawfully diminish the client’s remedies. The advertiser remains responsible for the business, products, offers and destination pages it promotes, while the supplier remains responsible for its own agreed services and legally attributable conduct.
25. Invalid, unfair or unincorporated provisions
The effect of an invalid, unenforceable, unconscionable or unincorporated provision is determined by applicable law. The remaining agreement continues only to the extent legally appropriate and consistent with its essential purpose. An ineffective provision is not automatically replaced by a term producing the greatest economic advantage for the supplier. For New Jersey consumers, these terms do not waive rights under the Truth-in-Consumer Contract, Warranty and Notice Act, restrict access to remedies that the Consumer Fraud Act makes available or authorize a prohibited consumer notice. No general reservation concerning unspecified jurisdictions is intended to obscure which protections apply in New Jersey. Severability does not authorize the supplier to rewrite the parties’ agreement unilaterally.
26. Governing law, jurisdiction and dispute resolution
These terms and the advertising contracts governed by them are subject to New Jersey law and applicable United States federal law. This choice operates subject to applicable conflict-of-laws rules and does not displace mandatory protections that those rules preserve. These terms do not require proceedings in a foreign country, impose mandatory arbitration or waive a right to a jury trial or collective proceedings. Jurisdiction and venue are determined by applicable law. Clients may submit contractual complaints to [email protected]. The supplier will consider the complaint and explain its outcome; internal complaint handling does not prevent a client from pursuing an available legal remedy or suspend a filing deadline unless law or an effective agreement provides otherwise. Advertising and consumer protection concerns may be reported to the Federal Trade Commission or the New Jersey Division of Consumer Affairs within their respective authority. Electoral, securities, gaming and other regulated matters may be referred to the competent specialist authority. A regulatory complaint does not itself determine contractual damages or establish an automatic entitlement to a refund.
Contact:
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Last updated: November 1, 2026.