Berkshire Roots Expands Mission to Support Craft Cannabis Brands
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NYSE - LSE
Berkshire Roots Expands Mission to Support Craft Cannabis Brands
Company builds on successful partnerships by spotlighting small producers and offering education to help them thrive in a challenging industry.
PITTSFIELD, MASSACHUSETTS / ACCESS Newswire / August 19, 2025 / Berkshire Roots, a leading vertically integrated cannabis company in Massachusetts, announced today a strategic shift to partner with smaller craft cannabis brands, helping them gain visibility and reach in a competitive market.
"For years, Berkshire Roots has delivered high-quality products and experiences to our community," said Mike Popowich, Retail Director of Berkshire Roots. "Now, we're using our platform to support smaller craft operators, shining a spotlight on the diversity and innovation they bring to the industry."
This initiative builds on Berkshire Roots' already successful partnerships with well-known cannabis brands. By adding emerging craft producers to its roster, the company continues to offer consumers a curated mix of established favorites and new, artisanal products.
In addition to shelf space and visibility, Berkshire Roots is dedicated to guiding its partners through education, direction, and shared resources-helping smaller operators navigate the challenges of today's cannabis industry.
"Consumers value authenticity and connection," Popowich added. "Craft operators embody those values, and we're proud to help tell their stories, support their growth, and bring their products to more people."
About Berkshire Roots
Berkshire Roots is one of Massachusetts' leading cannabis companies, offering award-winning products and services across cultivation, manufacturing, and retail. With locations in Pittsfield and Boston, Berkshire Roots is dedicated to innovation, quality, and community.
Media Contact:
Brittany Hover
Marketing Director & Wholesale Consultant
[email protected]
413-212-0901
SOURCE: Berkshire Roots
View the original press release on ACCESS Newswire
L.Miller--AMWN
