American Marconi Wireless News - Dior showcases fashion in shadow of Egypt's pyramids

NYSE - LSE

RBGPF	0.12%	82.5	$
SCS	0.12%	16.14	$
RYCEF	3.04%	17.41	$
CMSC	0.32%	23.585	$
GSK	-2.07%	59.01	$
RIO	3.55%	96.85	$
CMSD	0.08%	23.97	$
NGG	0.37%	88.39	$
RELX	0.34%	29.48	$
BCC	-2.26%	89.02	$
BCE	2.11%	25.62	$
BTI	-2.7%	61.15	$
JRI	-1.25%	12.81	$
VOD	2.39%	15.48	$
BP	0.54%	39.22	$
AZN	-2.67%	188.01	$

Dior showcases fashion in shadow of Egypt's pyramids / Photo: Ahmed HASAN - AFP

Dior showcases fashion in shadow of Egypt's pyramids

CULTURE 03.12.2022

French fashion house Dior on Saturday held its first show at Egypt's ancient Giza pyramids, presenting its 2023 fall men's collection in the shadow of the millennia-old tombs.

Text size:

Dwarfed by the vast Giza necropolis -- their imposing ridges illuminated by white light for the show -- models showcased the collection titled "Celestial".

Saturday's show was the second by a European fashion house to use Ancient Egyptian heritage sites as a backdrop this year.

In October, Italian designer Stefano Ricci showcased his most recent collection at the Temple of Hatshepsut in Luxor.

Egypt's Giza necropolis, just west of the capital Cairo, has in recent years played host to ever-grander events, including pop concerts and contemporary art exhibitions, as the North African country seeks to project a revitalised image to draw in new tourism and business.

Media entrepreneur Amy Mowafi said events like Dior's "put Egypt on the map as a new hub for creativity and design" where creators can draw on "seven thousand years of inspiration."

S.Gregor--AMWN

American Marconi Wireless News - Dior showcases fashion in shadow of Egypt's pyramids

Dior showcases fashion in shadow of Egypt's pyramids

Featured

YouTube star MrBeast buys youth-focused banking app

US news anchor says 'hour of desperation' in search for missing mother

'Schitt's Creek' star Catherine O'Hara died of blood clot in lung: death certificate

Spanish NGO says govt flouting own Franco memory law