American Marconi Wireless News - OuterBox Connects Its Proprietary Lead Tracking to Google Ads, HubSpot, and Salesforce

"If you've ever wondered whether your marketing spend is actually working or just filling up a report nobody reads, that's the exact question LOOP is built to answer," said Matt Prater, EVP of Innovation at OuterBox. "Real leads, tied to real revenue, tied to the campaign that actually earned it."

The upgrades focus on three outcomes:

• Bidding based on qualified leads: LOOP pulls in Google Ads spend nightly and sends verified leads back to Google with an attached dollar value. Automated bidding learns to favor the leads a sales team wants to call, not spam or poor-fit form fills. The connection runs on Google's Data Manager API and doesn't depend on browser cookies. Contact details are hashed, or converted into anonymous codes, before they leave LOOP, so Google can match leads to ad clicks without seeing personal information.
• Revenue credit from the CRM: When a deal closes in HubSpot or Salesforce, the revenue flows back to LOOP in real time and attaches to the campaign and keyword that produced the lead, even months later. Marketing and sales finally work from the same numbers, and LOOP never writes to the client's CRM. More CRM platform integrations are coming soon.
• Answers on demand: LOOPChat, LOOP's built-in AI assistant, answers questions like "Where should advertising budget move this month?" in plain language, using each account's own performance history and the sentiment of its recorded sales calls.

"LOOP lets us connect the dots and find the gaps in a client's strategy," said Jordan Sen, Group Director of Integrated Strategy at OuterBox. "Whether that's a missing page or a keyword gap, we can identify it and act in real time."

Development moved faster through the Additive Tech Fund, a Google partnership that funds technology built to plug into how advertisers already run their campaigns. For clients, that means LOOP works inside their existing Google Ads accounts. OuterBox built LOOP and continues to run it.

"The direction is clear," said Prater. "Less time digging through dashboards, more time acting on what the data is already telling you."

OuterBox clients can access the upgrades now, and some features come with specific service packages.

Learn more about LOOP Analytics, including a walkthrough video, at https://www.outerboxdesign.com/digital-marketing-services/analytics/loop/

About OuterBox

OuterBox is a full-service performance marketing and web development agency helping businesses grow through SEO, paid media, conversion rate optimization, email marketing, and web design and development. Founded in 2004 and headquartered in Copley, Ohio, OuterBox pairs specialized, industry-focused teams with a unified operational structure and 20+ years of proven expertise.

Media contact

OuterBox
Stefanie Thompson, Brand Marketing Strategist
[email protected], 866-647-9218
https://www.outerbox.com/

SOURCE: OuterBox

View the original press release on ACCESS Newswire

Y.Nakamura--AMWN