LVMH named as premium sponsor of 2024 Paris Olympics / Photo: JULIEN DE ROSA - AFP
-
'Remarkable' rookie Lendeborg scores 37 as Warriors beat Clippers
-
Vikings suffer first loss while Broncos edge Chiefs in NFL
-
ExxonMobil urged to re-think Papua New Guinea gas project
-
South Korea to double spending on AI and chips in 2027
-
Asian stocks mixed as tech sector struggles to rebound from selloff
-
On All Saints' Day, Philippine mountain town honours dead with fire
-
India's royals find new power in their past
-
Years on from fall of IS, French jihadists face justice in Iraq
-
Irish bookshops help meet UK demand for Sally Rooney novels
-
Point of Law favourite at Australia's 'race that stops a nation'
-
NFL Vikings suffer first loss while Broncos edge Chiefs
-
'Kid' Antonelli gets affectionate tributes from all quarters
-
Host of fresh faces in Australia white-ball squads to face England
-
Hamilton accuses Leclerc of wrecking Ferrari hopes
-
NFL linebacker Campbell to remain hospitalized overnight
-
Pre-season F1 favourite Russell 'not up to the task'
-
'Grateful' Antonelli becomes youngest Formula One world champion
-
Novak wins Mexico Open for first solo PGA Tour win
-
Four sporting prodigies who scaled the heights
-
Fast and funny, Antonelli becomes Formula One's youngest king
-
Six key races that made Kimi Antonelli a world champion
-
Antonelli becomes youngest Formula One world champion
-
Isa double sends Pau past Toulouse in Top 14
-
Japan's Shimada wins Skate Canada in Grand Prix debut
-
NFL Lions linebacker Campbell carted off to hospital
-
NFL Vikings suffer first loss while Allen sparks Bills win
-
Iran warns new war could last longer after Trump threatens strikes
-
Antonelli title bid halted by red flag at Mexico GP
-
Bulgarian president wins runoff vote as Black Sea attacks raise stakes
-
Shelton adds former Alcaraz coach Ferrero to team
-
Iraola instructs Liverpool players to dive after Arsenal penalty call
-
Lyon, Paris FC close in on PSG at top of Ligue 1
-
Lazio pull clear at Serie A summit as Gattuso warns of vertigo
-
Arsenal ride out Liverpool storm to top Premier League
-
Israel elections chief says inquiry into irregularities will not undermine result
-
Binance resumes withdrawals after more than $6 bn stolen in hack
-
Vacherot beats Lehecka to clinch Basel title
-
Almgren wins debut marathon in New York, Chepkirui wins women's race
-
Buzzy Holmes doc wins slow Halloween box office in N. America
-
Violence after Germany's 'Gen Z' demos slammed by politicians
-
Mbappe strikes after China controversy as Real Madrid beat Santander
-
Lazio pull clear at Serie A summit
-
Almgren makes triumphant marathon debut in New York
-
Trump's Republicans scramble to stop Democratic midterms wave
-
Chinese state TV fails to air Real Madrid match after Mbappe row
-
Imperious Alcaraz crushes dogged De Minaur in Vienna final
-
France launches 'attempted murder' probe after petrol bomb attacks on security forces
-
Five things to know about Poland's constitutional crisis
-
Bayern's Saibari sidelined after ankle surgery
-
Sailors blessed with good weather as Route du Rhum gets underway
LVMH named as premium sponsor of 2024 Paris Olympics
French luxury brand LVMH announced on Monday it will be a "premium sponsor" of the 2024 Paris Olympics, allowing the organisers to practically reach their sponsorship target of 1.24 billion euros ($1.37 billion).
LVMH becomes the sixth top-tier domestic sponsor, alongside communications company Orange, electricity provider EDF, banking group BPCE, pharmaceuticals company Sanofi and retail giant Carrefour.
"I have the honour of officially announcing that we are now committed to being a premium partner for the 2024 Paris Olympics," Antoine Arnault, one of the five children and heirs of LVMH Chairman and CEO Bernard Arnault, said.
He made the announcement at a news conference in Paris attended by International Olympic Committee President Thomas Bach, Paris 2024 chief organiser Tony Estanguet, Paris Mayor Anne Hidalgo and France's sports minister Amelie Oudea-Castera.
With Wednesday marking one year to go until the opening ceremony of the Paris Olympics, the late completion of the deal with the world's biggest luxury group created great interest in France.
"There were many wild theories about the reasons why it took so long," Antoine Arnault told AFP.
"We didn't want to just be a financial partner, we wanted to have a role to play in the holding of these Olympic Games."
P.Mathewson--AMWN
