American Marconi Wireless News - China: Gigantic LED in a shopping centre

While transparent LED is still an absolutely difficult "use case" in Europe and North America, impressive applications can be seen in Asia.

In the Joy City shopping mall in the central Chinese city of Xi'an, visitors first walk through a gigantic LED-lit glass porch. This consists of customised transparent LED cabinets from the Chinese manufacturer Nexnovo. The structure, which is the size of 16 football pitches, was realised by Arquitectonica from the United States of America (USA).

The glass porch has an irregular, diamond-shaped structure. Nexnovo used a total of 410 panels in 33 different sizes from its NE series with a pixel pitch of 40 millimetres. This results in an area of 831 square metres. In a video published by Nexnovo, you can see how a light show starts on the glass façade at dusk. The content is coordinated with the various diamond-shaped levels.

The Joy City shopping mall was built around two years ago. It is located in the Qujiang New District, which was originally built as a tourist district, which is why there are many shopping attractions and hotels here.

Watch the video, you may be amazed and realise that Asia is outrunning the rest of the world in terms of the future...!