Leading Electrical Distributor Strengthens eCommerce Search Experience with HawkSearch and Optimizely
-
Job growth but record-high diesel prices -- Trump's midterms mixed bag
-
Trump says envoys taking plan to 'end the war' to Moscow, Kyiv
-
Women's NBA comissioner Engelbert to retire at season's end
-
US Football Hall of Fame revamps selection process
-
Luis Enrique extends contract as PSG coach until 2030
-
Judge declares mistrial in case of US woman who killed her children
-
Duplantis pulls out of Diamond League finals
-
Edgar Davids art thief misses sentencing after being 'knocked out by luggage'
-
Defending champ Sabalenka, Pegula lead way into US Open fourth round
-
Pegula rallies to reach US Open fourth round
-
UK hard-right party rallies behind leader after new donation scandal
-
Defending champ Sabalenka leads way into US Open fourth round
-
Nigeria's Dangote refinery looks to raise $1.6 bn in IPO
-
Bayeux Tapestry 'virtually unchanged', UK museum says, after France spots broken threads
-
Portugal extends talks to privatise national carrier TAP
-
More than 120 killed in Yemen's worst clashes in years: sources
-
Brazil great Formiga says 2027 World Cup will 'change players' lives'
-
Germany hunts climate activist suspected of power grid sabotage
-
Job growth, but surging diesel prices - Trump's midterms mixed bag
-
5 EU countries aim to send rejected migrants to 'return hub' by 2027
-
Top seed Sabalenka powers into US Open fourth round
-
Argentina to return Nazi-looted painting to Jewish collector's heir
-
Russia rights group boss fears post-election crackdown
-
Australian Simmons makes NBA comeback with Kings: reports
-
WHO says key warehouse destroyed by attack in Ukraine
-
Two broken threads on Bayeux Tapestry, no major damage: French minister
-
Hesson says Pakistan players used to 'chaos' after shake-up
-
Meloni marks record in power with eye on 2027 elections
-
Bosnian Serb war criminal to be buried Monday, amid EU backlash
-
Israel emptying West Bank refugee camps could be crime against humanity: UN
-
Julio Iglesias faces new abuse complaint
-
Portugal extends talks to privatise airline
-
Walter made improper deal with Magic after buying Dodgers: report
-
CoinRabbit Wins “Best Crypto Lending Platform 2026” Award from International Business Magazine
-
Russia targets security chief's office in daylight Kyiv strike: Zelensky
-
Judge declares mistrial in US infanticide case but puts ruling on hold
-
Moyes voices disappointment with Everton's threadbare squad
-
US midterms begin with chaos over mail-voting crackdown
-
Argentina ordered to return Nazi-looted painting to Jewish collector's heir
-
Russell tops second practice to beat Ferrari and Antonelli in Italy
-
Director Maggie Gyllenhaal ditched AI for Marilyn Monroe film
-
'I love the players we have', insists Arsenal boss Arteta
-
'Winner' Fernandez fundamental to Maresca's Man City rebuild
-
Jury resumes deliberations in case of US mother who killed her three children
-
Song Yadong looks to become China's first male UFC champion after home victory
-
Farage's Reform UK meets under cloud of new donation scandal
-
Russia hits SBU headquarters, Ukraine says security chief's office was target
-
Man Utd in 'good place' despite imperfect squad, says Carrick
-
US shows strong job growth in August in boon to Trump
-
Le Pen party sparks furore with 'turn off tap' to Ukraine call
Leading Electrical Distributor Strengthens eCommerce Search Experience with HawkSearch and Optimizely
New AI-Driven Enhancements Improve Product Discovery and Personalization
WOBURN, MASSACHUSETTS / ACCESS Newswire / May 1, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a leading electrical distributor has expanded its use of HawkSearch to further enhance its eCommerce experience through the Optimizely X-Connect Connector.
Building on their current success with HawkSearch, the distributor is investing in new capabilities to make product discovery faster, smarter, and more relevant. A key focus is improving search relevancy and tuning, ensuring users quickly find exactly what they need with greater precision and fewer clicks.
As part of this new initiative, the distributor has deployed Unit of Measure Conversion to simplify technical product searches, making it easier for customers to locate items based on various measurement inputs. Additionally, the distributor plans to roll out Smart Search later this summer, bringing AI-powered personalization to the forefront of its digital strategy.
Following its transition to Xngage as its digital commerce partner, the distributor continues to strengthen its use of HawkSearch's functionality to meet growing customer demands and accelerate future innovation.
"This collaboration highlights our shared commitment to helping distributors deliver smarter, more efficient product discovery experiences," said Ari Kahn, CEO of Bridgeline Digital. "We're proud to strengthen this partnership and continue driving innovation with HawkSearch and Optimizely."
About Bridgeline Digital
Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit www.bridgeline.com.
Contact:
Danielle Colvin
SVP of Marketing
Bridgeline Digital
[email protected]
SOURCE: Bridgeline Digital
View the original press release on ACCESS Newswire
P.Martin--AMWN
